Spreading the Good News: Social Media for Schools
Presented by Heather Hurley, Assistant Principal, Arlington Public Schools (Disclaimer: I am quite fond of Heather!)
Recommended Reading:
The Power of Branding
Show Your Work
Important points to remember:
· Start SLOWLY!
· Tell good stories
· Share something small every day
· Get out in the school and see what’s happening
· Don’t be human spam and over-share
· Give a voice to all stakeholders
· Make sure you do not re-tweet the same users over and over
· Use multiple platforms (Twitter, Instagram, Facebook)
· Stick around: commit to the plan and don’t stop all of a sudden or discontinue
Based on a district committee where one representative per school is given a stipend to be social media director
Monthly meetings and trainings for committee members
District Social Media plan
Originally used Facebook, Twitter, Remind, Pinterest:
- Twitter proved to be most useful and successful
- Pinterest ended up being adopted by the librarian for sharing books each month that were new to the collection
- Remind was useful to parents and managed by individual teachers
- Facebook is launching ion the future
Add-Ons to improve the plan: